African wax prints have been trending in the fashion industry for a couple of years now, with Burberry and Dior paying tribute to Ankara, in addition to the likes of Beyonce and Rihanna rocking the print in their videos and photoshoots. I had an opportunity to chat with Adeola Adelakun, the co-founder of Cultureville, an African inspired clothing brand that aims to make modern African fashion even more accessible to everyone. We talked about the ethical side of the business, her favourite pieces from the collection and how the brand has already been featured by Hello Magazine, ITV and Channel 4. Read the full article here
Co-founders, Ronke Jane Adelakun and Adeola Adelakun
Sisters Adeola Adelakun and Ronke Jane started their brand as they longed to see clothes which reflected their African heritage.
Born in Nigeria and raised in Manchester, the sisters noticed a lack of positive role models that represented them, and they wanted to be a positive influence for young black people. Read the full article here
Cultureville is an African-inspired fashion brand that specialises in hand-crafted clothing and accessories that feature bold African wax prints in contemporary designs.
The brand ethically sources its materials from West Africa, working closely with local tailors, artisans and suppliers with a production base in Nigeria and Ghana, led by a female production team.
A fantastic place to shop occasion wear, stunning dresses like the mermaid style above feel truly special and are pieces you could treasure forever. Read the full article here
Ana crop top and skater skirt co-ord set, £89.98, Cultureville
Nigerian sisters Ronke and Adeola Jane left their high powered jobs in law and IT and launched Cultureville to share the beauty of African print with the world. Read the full article here